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Kraft Heinz ups ad spend, changes leadership | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Christopher Lombardo

Kraft Heinz reported a 25% hike in ad spend, while also announcing leadership and organizational changes Wednesday morning. The company, which reported a net sales boost to $6.57 billion for the quarter ending Sept. 30 (from $6.51 billion a year prior), claims it hiked ad spend by 25% in Q3, including advertising expenses and market research costs.

http://strategyonline.ca/2023/11/01/kraft-heinz-ups-ad-spend-changes-leadership/
 

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